Why are Mobile Apps Better than Websites?

Why are Mobile Apps Better than Websites?

Here’s Why Mobile Apps Will Always be Better than Websites

Until the digital age knocked, we have had the mighty web as the primary platform for building online presence. And we wouldn’t say that the concept of World Wide Web has gone stale in today’s date, because that is what laid the foundation of the digital age. Internet showed us the how we can stay remotely connected to masses, and expand the horizons of our businesses like never before.

Google was one of the radically important factors that contributed to this revolution. But today, times have modified, and there is no shame in admitting that the inception of mobile app development has overshadowed websites when it comes to quick accessibility, customer retention and functionality.

According to a survey conducted by eco-consultancy, more than 85% admitted that they shifted from their favorite brand website to its corresponding app. Another survey report shows that almost 80% people prefer purchasing from apps, instead of websites, because of the simple reason that websites needs more steps and loading times are just terrible. So what is it that makes mobile apps more appealing, compared to websites? Let’s found out the why Mobile Apps Better than Websites:

Mobile App vs Mobile Website: Reasons Why Mobile Apps are Better Than Mobile Websites

• Customizability
• Mass Reach
• Customer Retention
• Offering Services
• Device-specific Features
• Push Notifications
• Premium Functionalities
• Higher Conversions
• Minimal Network Connection
• Personalized Content
• Faster Mobile Apps

Customizability:

You must have rarely seen a big enterprise introducing changes to its website’s core design, but mobile apps usually keep receiving updates quite frequently. This is for the simple reason that an average website will always have too much to change as each webpage has to be changed and optimized according to the new interface. And if you have got a big PHP website with a high number of webpages, you would probably drop the plan.

As opposed to websites, apps are much easier to modify in terms of design and can easily be changed by simple changes in the base code. 

Mass Reach:

When it comes to mass reach, precise and simple information is what people prefer. While on one hand, the purpose of websites has always been to deliver people the complete information about their businesses, mobile apps have always focused on delivery of the services. This is what propels mass reach in favor of mobile application development companies over website builders in the same business.

Google Play Store and App Store have also provided people with a consolidated app distribution system where they can simply type the name of the application they want to try out, and escape the ‘sometimes’ misleading Google Search for websites.

Read more: How Much Does it Cost to Develop Mobile Wallet App like PayTM

Customer Retention:

The best thing about smartphones is that users carry it with them, which makes it easier for apps to be in touch with their existing customers, exclusively, through push notifications. Although websites have also started sending push notifications, but the seamless integration of notification with mobile apps and the loading time that a web push notification would take to open, place far websites far behind in the race to connect with loyal customers.

Loyal customers prefer to be in touch with their favorite brands, looking forward to deals and discounts, which can be delivered exclusively to loyal customers through the app itself.

Offering Services:

While website could be a quite cumbersome way to render services to your customers due to the each page loading separately for each step, mobile apps beat this problem by providing a framework in which different wireframes can be integrated to reduce loading time, and also provide the customers with a faster way to make purchases. Other than that, you can also customize the app according to each customer with personalization made possible by smart technologies like Artificial Intelligence and Machine Learning. And as a common, understandable notion, delivering personalized experience is more suited on mobile applications as you can send push notifications to send new offers, customer-specific deals, app updates, and much more, to a platform people route for when they need to ditch loading times. to creating various offers with videos for promotion, we need the help of best corporate video production company help to create the animation videos for apps and games

Device-specific Features:

App development has the potential to use the device hardware to improve customer experience. For example – a popular eyewear e-commerce store ‘Lenskart’ uses various sensors and hardware capabilities of your phone to create Virtual Trial Room in the app itself, allowing the customers to try the product before they finally go for it. This is a big achievement in the digital world as it eliminated the taboo among of the people not trying e-commerce because they wanted to be sure about how the product suits them.

Also, in Google Maps, smartphones with gyroscope can be used to take 360 degree shots and can be uploaded to the app. This feature by Google Maps has been appreciated by travelers all over the world as it provides them with a preview of what it would be like to be in the place for real. Websites, on the other hand, are not capable of using the hardware, and lose another point to mobile apps.

Majority of people in the world agree that mobile apps are better than websites. However, there are better technologies that are popping up every now and then to inculcate different experience for visitors. Mobile apps, in order to stay relevant, will have a lot to do with intelligent technologies in future.

Push Notifications: 

Typically, customers reach your business through your marketing. However, what if you could convince consumers to reach out to your brand?

Mobile apps do just that. As long as users have your business app installed on their phone, you can attract them to your app with push notifications.

With mobile apps, you can send personalized notifications to your customers offering discounts, coupons, hot deals, sales, etc. You can remind your customers about the items in their cart and persuade them to make a purchase.

Even though some new website functionality allows sending push notifications, it doesn’t have a huge impact on your customers. Why? Since websites operate entirely over the internet, users with poor internet connectivity may not be able to access your website. Also, if your website takes too long to load, users’ interest may be diverted.

With any kinds of mobile apps, we can send notifications for different occasions. For example, informing your customers about an upcoming sale. You can also send push notifications to customers based on shopping preference and geographic location.

Premium Functionalities:

Many times, mobile apps integrate several features of mobile to provide a fun experience to the user. It may include features such as GPS, camera, contact list, access to gallery etc.

Users can use cameras to scan bar codes and coupon codes in your mobile app. With access to the gallery, they can share photos of their products in the reviews section. These integrated features can make navigation easier and provide a fun user experience. These features require less effort and reduce the time to perform a task in your application. Thus, they can help promote conversions.

Higher Conversions:

Mobile apps are dominating websites in the e-commerce sector. Unlike websites, mobile apps offer a superior user experience to customers.

It has also been observed that mobile apps tend to deliver 3X more conversions than responsive websites. What is the reason behind this? One of the reasons would be; User data. Mobile apps preserve user data unlike websites, which prevent customers from filling in login credentials on every visit.

Also, it has been observed that about 40% of people who download e-commerce apps convert. There could be various reasons behind this conversion rate. For example, continuous push notifications, customized offers, special coupon codes, etc. are available in mobile apps. Moreover, easy navigation and smooth interface in the mobile application will increase customer usage. A hassle-free check-in and check-out process further adds to this.

E-commerce businesses usually have to cater to a large group of audiences. Unlike e-commerce websites, mobile apps allow owners to customize audience preferences and effectively show desired results to customers.

Minimal Network Connection:

Mobile apps can be optimized to work in ‘offline mode’, while the website only loads over an internet connection.

The ability to work offline is a major advantage of mobile apps over websites. Although the apps require an active internet connection to handle payments, they still offer basic content in offline mode. Some apps like games, educational apps, retail, news can also be accessed in offline mode.

For example, you can learn from a mobile app even if you are not connected to the internet. You can have a seamless gaming experience in offline mode. Even in the case of an eCommerce app, you can review your past purchases and calculate costs offline. So, your customers can stay connected with your brand through a mobile app even when they are offline!

Read more: How Much Does it Cost to Develop Taxi Booking App like OLA

Personalized Content:

Personalized content not only provides customer satisfaction but also helps increase conversion rates. While websites often show generalized content, mobile apps gain an edge over them with personalized content.

With the A/B testing feature of mobile apps, you can test unique designs and make decisions based on the results. Personalization can be based on user history, interest and location. The mobile app observes user behaviour and offers custom recommendations based on their locations and interests.

Personalization makes for an amazing customer experience! This is the best way to convert and retain your customers. Here is an example of how personalization can be highly effective in eCommerce applications.

Every time you use the app, the eCommerce app saves user data. This data is used to show you personalized results and notifications based on your preferences. You may sometimes wonder how you see your favourite products every time you open the app. You may often be tempted to buy the product. Hence, personalization leads to more conversions.

So, what do you offer your customers, a generic experience or a personalized and engaging user experience? (The second is the correct option!)

Faster Mobile Apps:

Users are attracted to instant content, especially on the Internet. The mobile app helps them complete tasks 1.5 times faster than websites.

We know that Mobile apps are faster than websites when we compare both. Since applications store their user data on local storage devices, it takes no more than a few seconds to load this data. On the other hand, websites usually store data on a webserver. Data access speed depends on internet connection. (If the Internet connection is slow, it will take ages for the website to access user data.)

Apps can send push notifications with the help of this data and show results based on previous searches.

There is also a technical reason why Mobile Apps Better than Websites or mobile apps are faster than websites. Websites use JavaScript to run tasks while applications run on faster tasks.

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