Top Must-have Features for Messaging App that Mobile App Developers Must Include

Messaging App Development: Must-Have Features

If you find a man typing an SMS these days, you better call Men In Black because (pun intended) he is definitely not from planet earth. We mean since the dawn of these cool smartphone messengers that allow you to do much more than sending plain texts, who would ever go back to SMS. Now-a-days, smartphone messengers are powered by endless, advanced features that make sure we enjoy our favourite activity without any hassles or technical issues. And it is these cool features instilled in our apps by mobile app development companies that enhance the user experience for us.

Most of the messaging apps on the stores, at present, follow at least a benchmarked line of features that users mandatorily demand for, in a messaging app. And as a mobile app developer, you have to comply by these basic requirements of users in the market. So if you are planning to develop messaging apps, make sure you include these features in your app, positively:

Top Chat App features that you must integrate into your chat app development to make it a great success…

Voice & Video Calling:

From what we see today, people are gradually moving towards ditching phones for calling purpose. While Skype messenger by Microsoft is already being used by most of the businesses and workplaces, WhatsApp messenger is probably the ‘people’s favourite’ when it comes to calling through mobile. Recently, WhatsApp also introduced a video calling feature in its app that has received huge response from users all over the world.

All in all, with voice and video calling features integrated with your mobile app, you can say you have done a timeless work.

Read more: How Much Does it Cost to Develop Mobile Wallet App like PayTM

Privacy Options:

People don’t like exposure, unless they asked for it. That is why most of the mobile app developers today, focus on providing privacy options in their applications. According to a survey, more than 70% people agreed that privacy options must be improved on platforms other than websites as well.

As a standard, most of the messaging apps out there allow users to modify privacy levels for profile photos, live status, and last seen. Another feature that most of the messengers offer today is read receipts. A user can turn off read receipts to enjoy even more privacy on the mobile app.

Group Chats:

While call conferencing has always been there, the idea of augmenting mobile app with group chat features hit the shores a little late. Today, group chats collect more data compared to private chats for the simple reason that groups have more number of participants. Moreover, group chats have also become a means of professional communication, as a conference call is not a very viable option for professional communication.

Personalization:

Monotony sucks the life out of everything; even from the amazing world of digital. This is why, design elements need to be tweaked from time to time. But then rolling out updates every now and then is also one of the biggest factors that lead to users giving up on an app. So do we have a solution? Well, yes.

By simply adding skins, backgrounds, font, size of text and similar features as part of personalization package. This enables the users to change the look and feel of their app, in case they are bored of living with the same design.

Media Options:

Mobile Data packs are expensive and hence, messengers that do not allow users to choose when and what to download, are doomed even before they are out there. With that in mind, the best mobile app companies always equip their products with the ability to choose how one can interact with the incoming media files. On most of the popular messaging apps, you can find media download options that allow you to choose between WiFi or Mobile Data to download media files such as video, images, documents etc.

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Backup and Security:

Save your users the disappointment of losing their personal chats by introducing backup feature in their favourite messenger. Currently, the most popular messaging apps have included an automated backup feature in their apps that creates a backup of all the personal as well as group chats and uploads it to the associated cloud storage. For instance, WhatsApp uses Google Drive’s cloud storage to store the backup that it creates, by default, regularly at 2:00 AM.

In terms of security, nothing less than end-to-end encryption shall you consider, as in the past few decades we have seen all the other security measure fall like a house of cards.

Help & Support:

Without help and support, no application would survive in the market, and messaging apps are no exceptions. The best way to insert support service in an app is Chatbot. However, not many app developers are using chatbots for now, as they are time-consuming and quite expensive to build. But then a customer support window is the bottom-line.

Apart from the above mentioned features, there is a bunch of other features that determine the likability of your app at the very first glance. Besides, in broader terms, fetching the attention of masses is the first and foremost thing a developer shall aim for, which includes app page optimization on Play Store and App Store, and digital marketing. Hence, at the end of the day, working out a strategy that covers the technical aspects of mobile app development and the marketing aspects of it as well, is the key to success.

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