Artificial Intelligence in eCommerce: It’s Time to Start Using It

Artificial Intelligence in eCommerce: It’s Time to Start Using It

How Ecommerce AI is Transforming Business

The applications of Artificial Intelligence have never ceased to amaze us, and every time we thought we have seen enough, AI has had a surprise ready for us. Autonomous cars in automotive, robot-assisted surgery in medical science, automated processes in manufacturing; a countless number of new such dimensions have been unlocked in different technology spaces, and regardless to say, we have come another step closer to understanding the digital world. Contrary to its complicated nature, the function of AI is integrate with different components around us to make life simpler for us. And among a list of such components that compose our surroundings, e-commerce is one prominent name.

E-commerce has changed our lives by saving us time, money, and the pain to visit a retail store. And now, with AI, e-commerce is going through an evolution, with core focus on improving and more precisely, automating the shopping experience, both from customers’ and sellers’ point of view. So in what ways do we think e-commerce is going to need AI in future? Here are few pointers to explain the same.

Here are few pointers to explain the same.

Personalized Experience:

To those who do have a basic know-how of digital technology, and have been following up the technological advancements, it is apparent that the role of AI is to analyse customers’ data accumulated on the platform’s CRM, and use the output to shape up suggestions that are smart and are in accordance with the customers’ preferences. Apart from that, the predictive nature of AI would be able to sense the mood of a customer, which is possible due to analytics algorithms, and suggest things they might be interested in buying at that time.

Time-based prediction is also a captivating feature of Artificial Intelligence, with the help of which e-commerce stores can keep a tap on when a particular customer ordered an item, and be aware about when they might need it again, to create pinpoint suggestions to remind the customers about repeating a purchase periodically.

Store Management:

E-commerce or retail; where there are products, there is a store which needs to be managed. One of the biggest challenges in e-commerce is that due to a huge mass reach, collecting and comprehending store data becomes too difficult, and impossible without errors. Also, because of the wide range of products an e-commerce store deals in, maintaining supply chain is another challenge that needs to be tackled. AI could be the permanent fix for these issues as an AI-integrated system in e-commerce could prove to be conducive in maintaining supply chain.

Customer-data Management:

Apart from store data, another type of data that has to be handled by an e-commerce business is customer data. Making the use of customer data to fabricate a tailored experiences for customers has become imperative now-a-days. For personalized suggestions, data management is very important. The challenge in utilizing this data is that the industry receives endless threads of data every day which was once impossible to assimilate without analytics tools.

Today, although the industry does have analytical tools, the amount of data pouring in to e-commerce has increased drastically which has rendered even automated analytics, useless. AI, on the other hand, eases up the process for analytics engine by sorting the data before it goes for analysis.

Customer Support:

‘Whether or not to trust’ has been a long standing debate in e-commerce sector, until the phase of acceptance finally arrived. However, reluctance of people towards online stores in the early phase indicated that instant and 24×7 customer support would play a major role in the sustenance of e-commerce. At present, although we do have 24×7 customer support in e-commerce, the responsiveness is still an issue customers often complain about on forums. The AI-solution for customer support, or we say substitute, is Chatbot integration with the existing customer support systems.

Chatbots are basically AI-based chat programs that use predictive analytics to figure out what reply to come up with for a particular query. Using chatbots, not only an e-commerce business can connect better with customers, they can also cut costs by laying off support executives. At present, a small number of industries have deployed chatbots to optimize their customer support channels, and the results have been quite satisfactory. So, to expect e-commerce making full-fledged use of chatbots in the next couple of years is not a big deal.

Since the inception of e-commerce industry, the complex structure of it has brought up many challenges to be addressed. Compared to retail, the number of components involved in an e-commerce business is quite vast, which adds up to the difficulties. In order to beat the inefficiencies involved in this sector, a more consolidated solution is required that effectively binds the components and facilitates uninterrupted flow of information, in which case, Artificial Intelligence can do a fine job. What makes AI all the more suitable for e-commerce is the fact that it is not limited to intelligence, and can contribute to physical tasks as well when integrated with Machine Learning and IoT, which can be used in packaging and luggage handling. All we need is mobile app development companies working in sync with data scientists to build AI-powered mobile solutions to keep up with the pace of changing digital space.

How Much Does it Cost to develop an eCommerce by Integrating Artificial Intelligence?

Developing any kind of eCommerce application it depends on the various factors such as UI/UX design, Platform, Integration, etc… But, we can still give you a rough cost estimate of the travel app; it can be around $15,000 to $25,000, depending upon your needs. The development cost of the mobile app development in India is incredibly lesser than other countries.

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