Top 3 Advanced SEO Techniques That will Double Your Search Traffic
According to the marketing firm B2B Marketing, Google is used for around 10.3 billion searches for every month. In the US, 78% of people use the web to dig deep into the details of products and services.
Once your webpage starts to appear in Google search, you’ll start to earn an increased amount of revenue. Both the SEO and the owner can be happy enough. If you’re expecting the same, then this guide is exclusively for you. The guide contains 3 advanced SEO techniques that you can implement to increase visitors, search traffic and conversion rate.
That’s how fast the world moves. In such a dynamic world how can you survive? You can, if you stay up-to-date and if you have the motivation to adapt. Whether you run a company e.g. “Digital marketing agency New York” or an online “Steam education” platform you can reach a larger audience with the right marketing scheme.
Also Read: SEO Techniques to Improve Your Search Rankings in 2025
3 Advanced SEO Techniques for Better Ranking and Better Conversion
1) Audit Your Site Framework:
Auditing your site framework helps you understand why you’re not getting the expected search traffic and sales. It is a growth hacking technique, which helps you attract and retain customers.
Steps in auditing site framework
Step 1: Visit QuickSprout or similar other sites. Enter your site URL and click the “Log in with Google” button.
Step 2: Analyze the search results of your site performance
Step 3: Analyze your page loading time, warnings given, and other feedbacks that are pointed to improve your site performance
This is one of the suggestions you can consider:
Make sure your heading tag is between 15 and 65 characters. Optimizing the heading tag improves both clicks and traffic.
When you’re auditing your site framework, you can find other errors and suggestions on how to fix them.
2) Data Research Via End User Value
Google ranking is driven by content and keywords. So make sure you’ve included trending keywords that what most people are talking about your industry. I prefer Quora to understand it. Below are some steps to get it done:
Step 1: Go to Quora. In the search box, type “mobile app development company in Kuwait” if it is your targeted keyword. Hit the “enter” button.
Step 2: Analyze the results that received most answers. Click on it and read the answers from users.
Step 3: Extract keywords that people used often to know about businesses like you.
Another way to find trending keywords
Step 1: Go to Ubersuggest.org. Input your keyword. For example, “Digital marketing company in Bangalore”. And click suggest.
Step: Pick suggested long-tail keywords. You may not find the kind of key phrases it provides in the Google AdWords Keyword Planner.
You can also find the same kind of user keywords on forum threads, LinkedIn groups or Facebook groups.
3) Create Well Optimized Landing Pages
You should experiment (for a limited extent) with your landing page in regular intervals. Tweaking it lets you see variations in results. According to a recent research, 48% of marketers create a new landing page for their every marketing campaign. Having a separate landing page lets you well differentiate and analyze your marketing efforts. Dell has over 1000 landing pages. They found 300% increase in conversion rate with landing pages when they tested it against website pages.
Source: semrush.com
How to optimize a landing page?
Pick a long-tail keyword and use it for your landing page. For example, SMACware targets the keyword “mobile app development company” on one of their landing pages and has yielded many tangible benefits like increase in visitors, increased brand value, increased revenue and increased ranking.
Basic, but you shouldn’t forget. Make sure that you add meaningful title tag, a captivating meta tag description and keyword-rich header tags to the landing page. And do the strategy-driven SEO that you are master of.
Also Read: How Much Does It Cost to Make an App?
Other SEO Techniques
Apart from above top 3 advanced SEO techniques, we’re going to a deep dive into 10 tactics that you can use to take your site to the next level; advanced techniques that go beyond the SEO basics.
Specifically, we’ll look at:
- Upgrade Existing Content
- Build Out Topic Clusters
- Run a Content Audit and Remove Underperforming Content
- Find and Fix Keyword Cannibalization Issues
- Master Internal Linking
- Optimize For Featured Snippets
- Fix Linked 404s
- Steal Links that Point to Competitor’s 404s
- Use FAQ Schema To Expand Your SERP Real Estate
- Analyze Your Log Files
- Advanced SEO
- Prioritize Your Mobile Site for Mobile-First Indexing
- Optimize for Speed
- Leverage Google’s CrUX report
- Get More SERP Space
- Think of Videos as the New Content King
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- Make short brand videos and product demos.
- Create educational videos on how to use your products or services.
- Run live broadcasts like webinars or interviews.
- Add relevant metadata (shorter titles, rich descriptions) and transcripts for videos for Google to fully understand their intent(s).
- Go for exact keyword matching (this is still a thing on YouTube).
- Fill in keyword tags, as they are used for recommended videos.
- Upload videos to different popular platforms: YouTube, Wistia, Facebook, Vimeo, Instagram, etc.
- Submit a video sitemap to search engines.
- Update Your Google My Business Listing
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- Use Google Posts
- Add Your Own Questions & Answers to Google Q&A
- Upload & Regularly Update Images in Your GMB Listing
- Fill in All the Categories in Your Listing
- Leverage Reviews
- Build Your Brand Using Linkless Brand Mentions
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- Mentioning your brand online whenever an opportunity arises (especially if customers are asking questions that your products/services can solve).
- Respond to your users when they talk directly to your brand on social media.
- Use social listening to find mentions of your brand and address both praise and complaints.
- Find mentions of your competitors and see if you can reverse-engineer their reputation building tactics and steal them for yourself.
- Learn How to Use the New Google Search Console
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- URL Inspection
- Index Coverage Report
- Performance Report
- Reports Share Function
- Reports Filters
Also Read: Choose Top Mobile App Development Companies in India to Avail with best Results
Conclusion
I hope the above info well educated you to build advanced SEO techniques or advanced SEO strategies and reap the expected benefits. And also don’t forget to analyse what your competitors are doing. We went through to 5 digital marketing advanced techniques that can help you survive the changing marketing trends and search engine rankings of any website. Trends change and so should your strategies but many trends just alter somewhat giving you an edge if you have gained expertise in that area.
Digital marketing is a sea that is too deep but if you have the will to explore you can surely survive!! We recommend you check out more articles on this topic to understand what works best for you.
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If ready to go for Digital marketing services for business to increase the revenue, then SMACware can help you integrate your business with the latest digital marketing techniques for your business to improve brand awareness . SMACware, which is the best mobile app development company that has helped many global companies increase their business revenue. Apart from app development SMACware also expertise in Mobile Game development, video production, Photography, corporate branding, Drupal web development, digital marketing, WordPress Website Development, PHP website development, WordPress Development, and web development services.